Channel 4 today announced the nine successful applicants to Fuel 4’s producer placement programme. The programme was announced in May 2012 and aims to encourage companies to develop ideas from any television genre which work across multiple platforms or formats.
These ideas will be pitched to Channel 4 at the end of the 20 day placements and will be owned by the individual companies.
Chanel 4 Online will embed TV development producers within the following companies: global digital ideas and innovation company AKQA; Brighton based interactive arts specialists Blast Theory; London technology design company, Digit; Leamington Spa based creative digital agency and games producer Fish in a Bottle and London based games start-up Inensu.
In addition, multiplatform executive producers will be embedded within TV production companies Twenty Twenty, Quicksilver Media, Betty and Dragonfly.
The application process saw a total of 63 companies apply; 26 digital companies and 37 TV companies. Channel 4’s ambition was originally to provide eight placements but the impressive level of response lead to an additional opportunity being created.
Fuel 4 is Channel 4’s events programme for the creative community announced in December 2011, aiming to share knowledge and understanding of how technology is changing TV.
Jen Topping, Business Manager for Channel 4 Online said “We were overwhelmed with the fantastic responses to these producer placements. We attracted a wide range of companies, across all TV genres and from across the country.